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We do get a slow trickle of new users from search engines, video sharing and social media sites, but by far the most successful source of new users comes from our paid adverts in Canada’s honest, independent newspaper Druthers. Druthers has a monthly distribution in the hundreds of thousands. Canada only has a population of 40 million, but the number of Canadian users on this website is not far off from the number of American ones, despite the much higher US population of 334 million. Essentially Canadian users are over-represented on this website by a factor of 7.
There are other websites and newspapers we would like to advertise in, but only 1% of users contribute any money to us.